Digitization is using digital technologies to transform business models.

Digitalization is the process of changing from analog to digital.

Digital Transformation is changing the way business gets done.​

We had no strategy. The team was not aware about the expectations. We kept changing our minds and we failed,repeatedly.

Let’s tell management we were just being agile.​

A “utility” to manage non-differentiating industry activitieshelps market participants to increase their focus and investment on more strategic priorities.

Banks in collaboration and partnership with FinTech, BigTech, and governments/ regulators have the opportunity to develop innovative solutions that can significantly transform the industry landscape​ 

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change"

"If you believe your infrastructure is a commodity, then perhaps your business is running as a commodity as well"

"Banks cannot innovate if they're busy keeping their legacy systems alive"

"The holy grail for banks is to become the best at Fintegration"

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‘According to Accenture’s research, which is based on a survey of more than 2,000 consumers in Hong Kong, 51 percent of respondents said they would be willing to securely share their data with a third party provider if doing so would get them more personalized services or tailored offers like a better mortgage rate or higher returns on savings and deposits.​

Content Marketing - using content as a way to drive conversions - is not new, but now, more than ever, it is equally art and science! Content marketing strategies today must make a measurable contribution to awareness, engagement and conversion goals; by delivering data, technology and story powered content experiences on the right channel and device, at the right time.

Progressive marketers are taking the challenge of the experience-economy head-on!

Creating content ‘experiences’ needs real insight into how, why, when and where prospects prefer to consume content; and a knack for meaningfully integrating the content experience into the overall customer experience (CX). To do this consistently, at scale, needs the right data and technology.

While enough guides help wade through the many hundreds of tools available to perform some or all of the elements of content marketing - content creation, management, distribution, discovery, measurement - this Guide is useful because it seeks out platforms that are deliberately locating content experiences in the customer experience conversation. (We’ve nevertheless provided a handy and comprehensive listing of all standard and advanced (intelligent) content marketing features in Section 2 of this Guide).

Evaluating your options for content planning, creation, management and distribution; and measuring content based on how well the tool allows content to be ‘experienced’ (and not just consumed) by the prospect is possibly a new way to approach vendor selection. And while these are early days, we’ve explored tools that you - as the evolved experience-age content marketer- could consider for your needs today!​

Customers today expect brands to deliver a balance of relevance, consistency and convenience at each stage of their journey, across the multiple channels and devices where they choose to engage. To meet this expectation and optimize customer lifetime value in a mutli-channel world, growth marketers are shifting from the somewhat fragmented ‘campaign to convert’ approach to a more connected, sustained ‘engage, convert & retain’ approach.​

With the customer now unquestionably at the centre of organisational strategy,the spotlight is on customer experience (CX). Yet, the findings from this year’s Global CX Benchmarking Report reveal something of an artificial reality: a gap between CX ambitions and truly customer-focused change. The bridge? An integrated CX strategy that’s built from the outside in.​

Introduction: Excellence continues To elude

The phrase "customer expectations continue to increase" is one of the most commonly stated, yet oversimplified statements in customer experience(CX).

Yes, customers expect more from brands, but they do so because there are brands out there delivering phenomenally simple, fast, different, and even profound experiences. As, Paul Papas, global leader of IBM Interactive Experience said: "The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere."

By these new measures, when a brand doesn't keep up, gets sloppy, or doesn't do the work to understand what its customers really value, those customers notice - and they put the culprit on notice.

현재의 과제

1. 시장: 경쟁이 치열한 환경

2. 고객관점: 디지털 마케팅으로 활용

3. 브랜드: MA에 의한 고객 한 명 한 명에 의한 브랜드

디지털 활용에 대한 개념 - O2O에서 OMO로 -

- 지금까지 O2O(Online to Offline)

  온라인(Web 등)에서 오프라인(도코모샵)으로 고객을 보낸다

- 이제부터 OMO(Online merges Offline)

  디지털로 고객체험을 만들어 내다 → 물리적인 점포는 차별화 전략으로