본 자료는 모빌리티 관련 컨퍼런스에서 도요타 부사장이 도요타 커넥티드카 & MaaS 전략에 대해 발표한 내용을 포함하고 있습니다.

1. Build a mobility service platform(MAPF)

   for use with vehicles that will all be "connected"

2. Accelerate business innovation within Toyota

   by promoting the utilization of big data, benefiting customers and society

3. Create new mobility services

   via tie-ups with various companies

Three faces of connected strategy

- Defense: to establish a long-term relationship of trust with customers, and to secure and expand the existing value chain

- Kaizen: to rapidly improve productivity, quality, and lead time by changing existing work habits

- Offense: to create new value for cars and a new mobility business