This documentary is published by Deloitte in collaboration with the Google News Initiative, and explained a guide for news and media companies to drive value with data. 

p.7 Data foundations

p.8 Culture and ways of working

p.10 Skills

p.12 Technology

p.14 Data

p.17 Use cases 

Improve overall reader engagement

p.18 content planning 

p.20 Recirculation

p.22 Reader experience

Increase direct-paying relationships with readers

p.24 Subscription pricing and promotion

p.26 Design for reader lifetime value(LTV)

p.28 Revenue diversification

Drive revenue from advertisers

p.30 Audience-based advertising

p.32 Advertising pricing strategy

p.34 Inventory yield management

Digital innovation has reshaped the news and media industry. The transition from print to digital started more than two decades ago, and the changes to news and media companies during this time have been dramatic. Few publications still exist as print-only editions anymore. Almost all major print and broadcast news outlets now maintain digital version.

To capitalize on this evolution, news and media companies are harnessing the power of their digital platforms to generate insights on reader behavior in ways that were never before possible. By applying these insights with increasing sophistication, companies are improving both reader engagement and online revenue performance.