The paper is guide for the modern content marketers and written by MTA.

Section 1. A New Approach to Content Marketing for the Experience Economy

Section 2. Experience-led Content Marketing Platforms

            - comprehensive Checklist of Standard and Intelligent Features

Section 3. Top Vendors Listing with Editorial commentary

Content Marketing - using content as a way to drive conversions - is not new, but now, more than ever, it is equally art and science! Content marketing strategies today must make a measurable contribution to awareness, engagement and conversion goals; by delivering data, technology and story powered content experiences on the right channel and device, at the right time.

Progressive marketers are taking the challenge of the experience-economy head-on!

Creating content ‘experiences’ needs real insight into how, why, when and where prospects prefer to consume content; and a knack for meaningfully integrating the content experience into the overall customer experience (CX). To do this consistently, at scale, needs the right data and technology.

While enough guides help wade through the many hundreds of tools available to perform some or all of the elements of content marketing - content creation, management, distribution, discovery, measurement - this Guide is useful because it seeks out platforms that are deliberately locating content experiences in the customer experience conversation. (We’ve nevertheless provided a handy and comprehensive listing of all standard and advanced (intelligent) content marketing features in Section 2 of this Guide).

Evaluating your options for content planning, creation, management and distribution; and measuring content based on how well the tool allows content to be ‘experienced’ (and not just consumed) by the prospect is possibly a new way to approach vendor selection. And while these are early days, we’ve explored tools that you - as the evolved experience-age content marketer- could consider for your needs today!​