The handbook which is published by MTA show related to customer experience specialized in Ecommerce.

1. What is driving the shift to customer centric marketing

2. The 5 new rule of engagement in a multi-channel world

3. Conclusions and takeaways

Customers today expect brands to deliver a balance of relevance, consistency and convenience at each stage of their journey, across the multiple channels and devices where they choose to engage. To meet this expectation and optimize customer lifetime value in a mutli-channel world, growth marketers are shifting from the somewhat fragmented ‘campaign to convert’ approach to a more connected, sustained ‘engage, convert & retain’ approach.​