This report shows digital transformation; a cxo's guide which is written by ZDNet and TechRupublic.

p.3 Digital transformation: Retooling business for a new age

p.16 Five winning plays for digital transformation

p.20 Digital transformation: Getting beyond the hyde

p.23 How Neiman Marcus's top-down innovation strategy transformed retail and increase revenue

p.26 Culture remains biggest barrier in APAC digital transformation

p.31 How retailers across the globe are undergoing digital transformation through personalization

p.34 8 obstacles to overcome in your digital transformation journey

p.38 Digital transformation: Making it work in the real world

p.42 How to use digital transformation to win budget

p.44 Want to create digital transformation? Make a solid plan first

p.48 How digital is aiding Lovespace's ambitions to transform its self-storage

p.51 How Campbell soup is betting on digital transformation, e-commerce, science to grow sales

p.53 Study Group moving from manual DR to an "always-on" education provider

p.56 Wendy's cooks up digital transformation plans with kiosks, mobile apps, customer experience lab

p.60 Improving productivity with smart office tech at VMware and Box

‘Digital transformation’ is a buzzword that has been tripping off the tongues of vendors, analysts and industry observers with increasing frequency in recent years. In a sense, digital transformation of business has been ongoing for decades, starting with the mainframe and minicomputer and progressing through the PC/clientserver, internet/web and mobile/cloud eras. Arguably, it’s set to make the biggest impact yet in the next few years, in the brave new world of AI-driven computing.​

DEFINING DIGITAL TRANSFORMATION

But what exactly is ‘digital transformation’? Here are a few definitions and descriptions from various quarters:

“Organizations must begin to look at digital holistically and transform by applying digital thinking across everything they do -- how they win, serve, and retain customers; how they operate internal processes; and how they source business services. In short, they must become a digital business” (Forrester).​