This material include related in Digital Business Model Innovations with controlling in the Digital Transformation by icv.

Management summary

Introduction

1. Controllers must participate in the implementation of digital business model innovation

2. What are digital business model innovations? 

 2.1 components of a business model

 2.2 Framework for classifying digital business model innovations

 2.3 Success factors of business model innovations

3. Controllers as business partners when developing/implementing digital business model innovations

 3.1 Corporate strategy is the starting point

 3.2 Phases of digital business model innovations

 3.3 Overview of new innovation methods and tools

 3.4 Controller's takes and requirements

4. Application examples from corporate practice

 4.1 Digital business model innovations at Zalando

 4.2 Digital business model innovations at Daimler

 4.3 Digital business model innovations at KUKA

 4.4 Digital business model innovations at Deutsche Bahn

5. Conclusion: Master the digital transformation with the help of controllers!

Management summary

Comprehensive digitisation involves the potential for disruptive change to the business models of companies. Especially in recent years, companies such as Amazon, Uber and Mister Spex have demonstrated with their digital business model innovations how the rules of competition and industry structures can fundamentally change within a very short period of time. Digital business model innovations, however, are relevant not only for former start-ups and digital pioneers. They also offer new opportunities to established companies that will enable them to expand their business activity. For example, Daimler, the automobile manufacturer, founded car2go, a car-sharing service that allows users to book a reservation using a smartphone app and which today is the market leader in flexible car-sharing.