¸¶ÀÌÆäÀÌÁö | Àå¹Ù±¸´Ï | °í°´¼¾ÅÍ | Áñ°Üã±â  
 
 
 
 
 
 
Innovation Case Innoinfo solution Event Scan Contact
ÄÁÅÙÃ÷µî·Ï
 
°æ¿µ
»ý»ê
The New Normal f
µµÄÚ¸ðÀÇ DX °úÁ¦¿Í ³ë·Â
Digital Transfor
Robotic Process
´Ù¾çÇÑ »ê¾÷¿¡¼­ È°¿ëµÇ´Â
Á¦Á¶ ÇöÀå,Á÷Á¢ºÎ¹®ÀÇ 3Á¤
»ç¹« °£Á¢ºÎ¹®ÀÇ 3Á¤ 5S
ÇÑ´«¿¡ QCDS ÀÌ»ó°ü¸®
ÀÓÇؼºÀÇ ¿öÅ©½º¸¶Æ®
»ç¹«°£Á¢ºÎ¹® 3Á¤ 5S ¼öÁØ
The Customer Experience is Written in Data
Æ®À§Å͹ÌÅõµ¥À̸µÅ©³ª¿ìÆäÀ̽ººÏ
 
 
ÆÄÀϸí : 17_report-econsultancy-google-the-customer-experience-is-written-in-data.pdf
ºÐ·ù : Innovation Case > °æ¿µ
°¡°Ý : ¹«·á
ÆäÀÌÁö : 16ÆäÀÌÁö
µî·ÏÀÏ : 2020³â 10¿ù 29ÀÏ
ÆǸÅÀÚ : saat07
Á¶È¸¼ö : 487ȸ
ÀÚ·á¹øÈ£ : #0000452
ÆÄÀÏÅ©±â : 465.8KB
Å°¿öµå : ±¸±Û, °í°´°æÇè, CX, Àü·«, µ¥ÀÌÅÍ
Âò1Çϱâ´Ù¿î·Îµå
 
 
¼Ò°³±Û
 

º» ÀÚ·á´Â ±¸±Û¿¡¼­ ¹ß°£ÇÑ ÀÚ·á·Î µ¥ÀÌÅÍ ¼Ó °í°´°æÇè¿¡ ´ëÇÑ ÈùÆ®¸¦ ¾Ë¾Æº¸°íÀÚ ÀÛ¼ºµÈ º¸°í¼­ÀÔ´Ï´Ù.

 

¡Ø º» ÀÚ·á´Â ¿µ¹®ÆÇÀÔ´Ï´Ù. ÇѱÛÆÇÀ» ¿øÇϽøé ÇϱâÀÇ '¹ø¿ªÀÇ·Ú'¸¦ Ŭ¸¯ÇØÁÖ½Ã±æ ¹Ù¶ø´Ï´Ù. ´Ü, ¹ø¿ª·á´Â º°µµ·Î ¹ß»ýµË´Ï´Ù. 

 
 
¸ñÂ÷
 

Foreword by Google

Key Takeaways

1. Guided by data: the trajectory of modern marketing

2. Leaders enable more teams with data

3. Data strategy and a daily advantage for marketing

4. The impact of integration

5. The path forward

Methodology 

 
 
º»¹® ³»¿ë
 

The Customer Experience is Written in Data is based on findings from an online survey of over 700 marketing and analytics executives at consumer brands. Throughout the report, leading organizations are compared with the mainstream as defined by their success in hitting their top 2016 goal.

The common ground between the two groups illuminates the role that data needs to play in marketing success. Their differences serve equally as inspiration and warning about the choices that can propel or delay an organization¡¯s evolution.​ 

 
 
±¸¸Å Æò°¡
 
ÀÌ ÀÚ·á¿¡ ´ëÇØ Æò°¡ÇØ ÁÖ¼¼¿ä.
µî·ÏµÈ »óÇ°ÆòÀÌ ¾ø½À´Ï´Ù.
¹ø¿ªÀÇ·Ú ±³À°ÀÇ·Ú º¥Ä¡¸¶Å· ÄÁ¼³ÆÃÀÇ·Ú
À§ Á¤º¸¹× °Ô½Ã¹° ³»¿ëÀÇ Áø½Ç¼º¿¡ ´ëÇÏ¿© º¸ÁõÇÏÁö ¾Æ´ÏÇϸç, ÇØ´ç Á¤º¸ ¹× °Ô½Ã¹° ÀúÀ۱ǰú ±âŸ ¹ýÀû Ã¥ÀÓÀº ÀÚ·á µî·ÏÀÚ¿¡°Ô ÀÖ½À´Ï´Ù.
À§ Á¤º¸¹× °Ô½Ã¹° ³»¿ëÀÇ ºÒ¹ýÀû ÀÌ¿ë, ¹«´ÜÀüÀç¹× ¹èÆ÷´Â ±ÝÁöµÇ¾î ÀÖ½À´Ï´Ù.
ÀúÀÛ±ÇħÇØ, ¸í¿¹ÈÑ¼Õ µî ºÐÀï¿ä¼Ò ¹ß°ß½Ã ÇÏ´ÜÀÇ ÀúÀÛ±Ç Ä§ÇØ½Å°í¸¦ ÀÌ¿ëÇØ Áֽñ⠹ٶø´Ï´Ù.
     
   
À̳ëÀÎÆ÷ | ´ëÇ¥ÀÌ»ç : ÀÓÇؼº | °³ÀÎÁ¤º¸Ã¥ÀÓÀÚ : ÀÓÇؼº | À̸ÞÀÏ : maumejuin@gmail.com
»ç¾÷ÀÚµî·Ï¹øÈ£ : 546-90-00472 | Åë½ÅÆǸž÷½Å°í : 2014-¼­¿ï±Ýõ-0611
ÁÖ¼Ò : (153-803) ¼­¿ï ±Ýõ±¸ °¡»êµðÁöÅÐ 1·Î 128 STX-VŸ¿ö 1303È£ | ´ëÇ¥ÀüÈ­ : 02-854-2600 | Æѽº¹øÈ£ : 02-852-5522
Copyright 2015 GBC Co. Ltd. All rights reserved.
     
ȸ»ç¼Ò°³ °³ÀÎÁ¤º¸Ãë±Þ¹æħ ȸ¿ø¾à°ü °í°´Áö¿ø¼¾ÅÍ ÀúÀÛ±Ç Ä§ÇؽŰí Á¦ÈÞ ¹× ±¤°í¹®ÀÇ À§·Î