The Customer Experience is Written in Data is based on findings from an online survey of over 700 marketing and analytics executives at consumer brands. Throughout the report, leading organizations are compared with the mainstream as defined by their success in hitting their top 2016 goal. The common ground between the two groups illuminates the role that data needs to play in marketing success. Their differences serve equally as inspiration and warning about the choices that can propel or delay an organization¡¯s evolution. |