The market for personal mobility is changing rapidly due to shifting demographics and social trends, as well as technological advances such as smartphones, information processing, and widespread data connectivity. Mobility on Demand (MOD) is an innovative transportation concept evolving around connected travelers, where consumers can access mobility and goods delivery services on demand by dispatching or using public transportation, shared mobility, courier services, urban air mobility, and other innovative and emerging technologies. The U.S. Department of Transportation (DOT) defines MOD as a concept based on the principle that transportation is a commodity where modes have economic values that are distinguishable in terms of cost, journey time, wait time, number of connections, convenience, and other attributes. Modes facilitated through MOD providers can include carsharing, bikesharing, carpooling–vanpooling, ridesourcing, scooter sharing, microtransit, shuttle services, public transportation, and other innovative and emerging transportation solutions. MOD has the potential to Embrace the needs of all users (travelers and shippers), public and private facilities, and services across all modes—including motor vehicles, pedestrians, bicycles, public transit, for-hire vehicle services, carpooling/vanpooling, goods delivery, and other transportation services;
¡Ü Enable transportation system operators and their partners to monitor, predict, and influence conditions across an entire mobility ecosystem and region;
¡Ü Receive data inputs from multiple sources and provide response strategies geared to various operational objectives;
¡Ü Incorporate public-sector objectives and interactions related to transportation system performance; and
¡Ü Improve transportation system efficiency and increase the accessibility and mobility of all travelers.
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